In monthly ad spend.
For investor-backed beauty brands scaling into Sephora, Ulta, and premium retail.
Most agencies optimize for ROAS and call it growth. But beauty brands don’t scale on dashboards alone — they scale on real demand, retail sell-through, and sustained revenue impact.
Built for brands scaling into Sephora, Ulta, and premium retail — where growth requires more than channel optimization.
Paid Media
MER-led acquisition and scale across
Meta, Google, TikTok, Criteo,
YouTube, and CTV.
We evaluate paid media based on incremental revenue impact, not isolated channel performance — so beauty brands can scale with confidence across DTC and retail.
Growth isn’t luck — it’s disciplined strategy. We align paid media, creative direction, and cross-channel execution to drive real revenue growth for beauty brands under retail and investor scrutiny.
$200M+
Revenue influenced
across DTC & retail
80+
Beauty brands scaled profitably
2–5x
Efficiency Increase in 90 Days
Bath and Body Works: Driving Purchase Conversions with Meta and TikTok Ads
Bath and Body Works, a leading retailer of bath, body, and home fragrance products, sought to optimize its digital advertising strategy to drive purchase conversions and maximize return on investment (ROI). With the goal of increasing sales while reducing cost per purchase, Bath and Body Works partnered with Saya Digital to implement a targeted advertising campaign leveraging Meta and TikTok ads. Rigorous testing methodologies and collaboration with influential content creators were integral to achieving success.
Alo Yoga Case Study: Driving Purchase Conversion Amidst COVID-19
During the COVID-19 pandemic, Alo Yoga, a leading activewear brand, faced the challenge of maintaining sales momentum and driving purchase conversion amidst economic uncertainty and shifting consumer behaviors. With brick-and-mortar stores temporarily closed and consumer spending habits evolving, Alo Yoga sought to adapt its digital marketing strategies to resonate with customers and increase online sales during this challenging time.
Every step is designed to reveal what actually drives beauty revenue — beyond platform metrics.
Ready to scale past $500k/month in spend?
For beauty brands preparing for their next stage of growth — across DTC, retail, and investor scrutiny.
For established beauty brands spending $100K–$1M+ per month in paid media.
